How to

You can support the work of the Natura Institute through the Natura Crer Para Ver line!

For 25 years, the Natura Crer Para Ver line has fulfilled the dream of the Natura founders to transform society by mobilizing their Beauty Consultants for the cause of Education.

When someone buys a product from the Natura Crer Para Ver line, they take more than a pencil, a notebook or a cup: they are part of the education of children, young people and adults all over Brazil!

How it works:

Our large network of Natura Beauty Consultants promote and sell the non-cosmetic products of the Natura Crer Para Ver line. Both they and Natura give up the profit, which is fully invested in the Education initiatives that the Natura Institute carries out. 

See the step by step of the transformation:

You fall in love with products and buy.

Natura and its Beauty Consultant give up the profit.

All the profit is invested in the education of the country.

Know our gifts
that transform!

Learn about the movement

In 2020 we held the campaign #EuEscrevoEssaHistória with a powerful network of 177,532 thousand people and Natura Beauty Consultants from all over the country who signed our declaration in favor of literacy. A Crer Para Ver [Believe to See] commitment with the children of Brazil, so that all are literate by the age of seven. I you still don’t know the campaign #EuEscrevoEssaHistória, access it here.