How to support

How to
support

You can support the work of the Natura Institute through the Natura Crer Para Ver line!

For 25 years, the Natura Crer Para Ver line has fulfilled the dream of the Natura founders to transform society by mobilizing their Beauty Consultants for the cause of Education.

When someone buys a product from the Natura Crer Para Ver line, they take more than a pencil, a notebook or a cup: they are part of the education of children, young people and adults all over Brazil!

How it works:

Our large network of Natura Beauty Consultants promote and sell the non-cosmetic products of the Natura Crer Para Ver line. Both they and Natura give up the profit, which is fully invested in the Education initiatives that the Natura Institute carries out.

See the step by step of the transformation:

You fall in love with products and buy.

Natura and its Beauty Consultant give up the profit.

All the profit is invested in the education of the country.

Know our gifts
that transform!

Learn about the movement
#EuEscrevoEssaHistória

In 2020 we held the campaign #EuEscrevoEssaHistória with a powerful network of 177,532 thousand people and Natura Beauty Consultants from all over the country who signed our declaration in favor of literacy. A Crer Para Ver [Believe to See] commitment with the children of Brazil, so that all are literate by the age of seven. I you still don’t know the campaign #EuEscrevoEssaHistória, access it here.

Testimonials

I've always been passionate about the Crer Para Ver line and this year I've had the opportunity to get even closer as an Ambassador. Natura transforms the education of Brazil through its products and the Virtuous Circle, of which all of Natura, from consultants, directors and consumers are part. Proud to belong!

Believing in the program's purpose, I soon became engaged by adding my passion for the products to the cause. My first sweet memory of the time was the sale of many...many Christmas cards, the only item we had in our Crer Para Ver portfolio. I became the NC with the most sales in the North region. For that achievement I won a T-shirt that I carry with me to this day. It is a symbol, an alliance of commitment to the cause. I am grateful, happy and a partner of this cause that is ours.