Avon and Instituto Natura launch “Estar Com Elas” campaign on breast health care
A campaign by the Institute and the brand in Latin America encourages women to get routine checkups and exams for early detection of breast cancer.
During Pink October – a month dedicated internationally to raising awareness about breast cancer – Avon and Instituto Natura are promoting their campaign to encourage breast health care in Latin America. With the slogan “Estar com Elas é agora!” (Be with them now!), the movement aims to promote the message that routine consultations and exams should be a priority for all women.
The campaign is running simultaneously in Brazil, Argentina, Mexico, Chile, Colombia, and Peru, countries where Instituto Natura and Avon operate, and includes digital and print media, as well as a video manifesto warning about the risks of putting off routine checkups until “later”.
Breast health care is one of the priorities of Instituto Natura, which builds on Avon’s legacy of more than two decades of commitment to this cause. In 2024, in Latin America, 38.8 million people were impacted by breast health awareness campaigns, more than 105 thousand women benefited directly, and nearly 90 thousand mammograms were performed.
You can learn more about the Estar Com Elas campaign on one of our websites:
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