Transforming lives in Latin America
We are a nonprofit organization dedicated to driving social transformation by advancing quality of life across its multiple dimensions.
Impact at a Glance
Regional presence
countries
states/provinces
%
of the Latin American population
Benefited audiences
M
students
K
women
K
Beauty Consultants
Reach
+
0M
Breast Health Care
+
0M
End of Violence Against Women
+
0M
Beauty Consultants reached by initiatives
Financial data
M*
(USD)
invested in causes in 2025
* Equivalent to R$ 117 million, based on an average exchange rate of R$ 5.59
Our mission
We believe that holistic human development is the cornerstone of a just, developed, and sustainable Latin America.
Operating across six countries – Argentina, Brazil, Chile, Colombia, Mexico, and Peru, which together account for 70% of the region’s population—we serve as a strategic bridge connecting social investment to systemic transformation.
How we operate
Through strategic coalitions, we collaborate with governments and co-investing partners to support the implementation of evidence-based public policies.
Our approach
Social reality transformation
Systemic change
Strengthening and coordinating organizational ecosystems
Our strategic vision
Our long-term ambition is to turn systemic change into measurable outcomes for people and communities across Latin America. The targets set forth below illustrate the scale of systemic transformation we aim to deliver.
85% Reduction in Full-Time High School learning inequality for racial equity by 2035
Racial inequality in Brazilian education translates to nearly three years of lost learning for Black and Brown high schoolers. SAEB 2023 metrics reveal that White and Asian students outpace their peers by 14 points on average, widening to a 22-point gap in Portuguese and 20 points in Math. Instituto Natura is taking decisive action, scaling its Racial Equity Strategy across public school systems to secure a quality education for more than 1.2 million students.
80% of literate children by 2032
Today, nearly 1 in 2 children across our 6 operating countries reaches age 10 without basic literacy skills, affecting over 3 million children per cohort. We are taking on this challenge to scale systemic literacy policies to transform education for 20 million eligible children in Latin America.
Our Commitments
Education
We are committed to ensuring age-appropriate literacy, expanding secondary education, and coordinating strategic agendas that strengthen public education systems
We are part of the Latin American Literacy Movement, a network of civil society organizations from Argentina, Brazil, Chile, Colombia, Mexico, and Peru working to place literacy at the center of the Latin American educational agenda.
Women’s Rights and Health
Building on Avon’s long-standing dedication to addressing women’s rights and health, we support the implementation of public policies and awareness campaigns dedicated to ending violence against women and advancing breast health care.
Holistic Development of Beauty Consultants
We foster the holistic development of the Natura and Avon Beauty Consultant network through educational initiatives that drive personal and economic growth, generating a sustainable multiplier effect that reaches families, communities, and regions.
We Work Through Partnerships
Key Co-investors in the Coalitions
Networks
A unique social investment model
100% of the profits from the Crer Para Ver and Avon Cause Products lines are reinvested directly into our causes.
Crer Para Ver +
Avon Cause Products
Products connected
to our causes
%
of profits
generated by these
product lines
Instituto Natura
reinvests these
resources in its causes
Social Transformation
expanding opportunities
and generating impact
Learn more about our social products
Transparency and Global Commitments
Sustainable Development Goals
Our work contributes directly to the following Sustainable Development Goal.
Annual Report
Review our annual report to learn more about our achievements and partnerships.
Partner with Instituto Natura
Join us in advancing social transformation across Latin America.
Contact our Partnerships team
