Discover Avon Por Elas, Avon’s social brand dedicated to women’s causes
With products that combine beauty and practicality, the brand allocates 100% of its profits to initiatives for the End of Violence Against Women and Breast Health Care.
Making everyday choices can also be a pathway to generating positive impact. This is the proposition of Avon Por Elas, which introduces a product portfolio designed to integrate seamlessly into daily routines, uniting beauty and practicality with the core purpose of transforming the lives of thousands of women. With 100% of its profits allocated to initiatives dedicated to the End of Violence Against Women and Breast Health Care, the brand represents a new milestone in Avon’s advocacy on both fronts.
This journey began with Avon’s Ofertas do Bem, a curated selection of beauty, wellness, and personal care products whose profits are fully reinvested into these two causes. In each sales cycle, items featuring this seal are offered by Natura and Avon Beauty Consultants to customers nationwide.
The rollout of Avon Por Elas will be phased. During this transition period, Avon’s Ofertas do Bem will remain available while the social brand’s products are progressively incorporated into Avon’s catalogs and sales channels.
Beyond the products
Avon por Elas also provides information and tools to identify, prevent, and protect against health risks and situations of violence, seamlessly integrating this content into daily routines. This approach empowers more women to take care of their own health, recognize instances of violence, and seek support when needed.
Natura and Avon Beauty Consultants play a critical role in this network, both by delivering products to customers nationwide and by connecting the brand directly with women. This proposition reinforces their agency as changemakers, bringing together products, information, and resource generation to support Women’s Rights and Health.
Because together, we are many. And as many, we are strong!
