The year 2024 was one of transformation and growth for Instituto Natura. The systemic action on which the institute is committed grew with the union of causes: Education, Women’s Rights and Health and the Holistic Development of Beauty Consultants. The 2024 Annual Activity Report shows the growing strength and credibility of this work and the increased potential to impact human development in the countries in which it operates.

The reach of Instituto Natura in Argentina, Brazil, Chile, Colombia, Mexico and Peru grew in all three causes, with an impact on more than 5.5 million students, more than 300 thousand women and more than 505 thousand Beauty Consultants. The data and stories of this transformation are compiled in the document (also available in English and in Spanish).

The commitments of the institute contribute to dignity and well-being in a holistic way, which includes pulling multiple social levers, always considering that they are interrelated and pull on each other.

At the base of this work are the Beauty Consultants and their engagement with the products of the Natura Crer Para Ver range, Latin America’s largest social brand in terms of sales and revenue. In 2024, R$ 93.7 million was raised by Natura Crer Para Ver

The profits from these products go to our causes and the investments are robust: R$85.8 million were invested in education in Latin America and more than US$1.1 million in women’s rights and health last year.

The transformation that Instituto Natura is aiming for is only possible because it works alongside partners of different kinds, both public and private. Operating in multi-sector alliances enables social change and continuous positive impact, a commitment that is reaffirmed year after year.