The sale of products from the Natura Crer Para Ver line is what makes the work of Instituto Natura possible. In 2023, we measured the power of this brand and Natura Crer Para Ver proved to be the largest brand of social products in Latin America, in sales and fundraising. In Brazil, it is the largest collective fundraiser in a permanent campaign in number of donors and amount raised.
It is a chain of transformation: Natura and Avon Beauty Consultants engage in the sale of Natura Crer Para Ver products; the profits are fully invested in the work of Instituto Natura; and in addition to contributing to changes in the world through Education and Women’s Rights and Health, the Consultants can also transform their own lives through the actions of Instituto Natura for the Comprehensive Development of the Beauty Consultants.

Crer Para Ver Purse

Natura Crer Para Ver Thermal Bottle Gift

Crer Para Ver Notebook

Crer Para Ver Vanity Case
Natura Crer Para Ver is a line of non-cosmetic products, created 30 years ago to support public education in the country. And when someone buys an item, they are taking more than just a pencil, a notebook, a pencil case or a bag; they are part of the change in the lives of children, young people and women in Brazil and in the other five countries where Instituto Natura operates (Argentina, Chile, Colombia, Mexico and Peru).
To see the strength of Natura Crer Para Ver and the trust so many people place in this brand increases our motivation to work for a more prosperous and fairer world and ignites our optimism to see the transformation we desire in the society – which, in fact, has already begun.